Digital Skills Apprenticeships
Industry Specialist Trainers

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Digital Marketer

Course Aims

  • Employer – will have a professional capable to define, design, build and implement custom digital campaigns to drive customer acquisition, customer engagement, and customer retention.

  • Learner – Have the opportunity to develop new online marketing skills while having world experience in a real job and having an income, something not possible with other educational programs.

  • The learner will have to learn a lot about the business in order to achieve this qualification and the Employer will benefit from some amazing content being created and marketed.

About This Course

The Digital Marketer apprenticeship was produced in collaboration with employers to create a course that would not only teach lots of great new skills to the learner but would also have a useful and long-lasting impact on their business.

A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work on marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager, or an IT Manager.

The skills learned in this course are valuable to any organization and any person who has this qualification will be seen as an extremely high-value employee. These days having an online marketing professional on your team is indispensable as it can be the only reason your business is able to survive in the current economic conditions.

The challenge most small and local businesses face is that hiring a professional is too expensive but outsourcing someone in the Philippines is not an option either as it may be like diving in murky waters. So, what can you do? Well, by having one of your employees enrolling an apprenticeship backed by the government or by hiring an apprentice into your ranks you are getting the best of both worlds. You get to grow a professional from the inside, guide them by your company`s standards, and we will train them on the skills that will help your business grow to the next level, while you will be saving time you don`t have to waste by learning yourself, and saving you money as one apprentice isn`t as nearly expensive as a professional.

Trainer &
Level 3
12-18 Months

Key Benefits for the Employer

Custom Written Communication
Applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication.
Updated Communications Strategies and Campaigns
Analyses and contributes information on the digital environment to inform short and long-term solutions.
Online Data Analytics
Reviews, monitors and analyses online activity and provides recommendations and insights to others.
Amazing Customer Service
Responds efficiently to enquiries using online and social media platforms.
Streamlined Problem Solving
Applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms.
Custom Pay Per Click Campaigns
Set up for search engines & social media
Mobile App For Your Business
Set-up and launch of your very own mobile app in Google and Apple app stores.
Email Marketing Campaign
Improve your conversions by retargeting past website viewers with custom newsletter email sequences.
Website SEO optimization
Optimization of keywords, backlinks, loading and much more living in your website for a better SERP ranking.

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Charity & Social Enterprises Supported
ETC Charity

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