Digital Skills Apprenticeships
Industry Specialist Trainers

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hello@commun-it.org.uk

Author: Amin Rahman

How our bespoke Content Marketer course can transform any business

You’ve not only heard it for two decades, but you’ve now seen it globally during Covid-19: Businesses must go digital in order to compete in the modern day. The fundamentals of business have not changed:

  • distil clear offerings
  • identify your target market
  • segment the audiences in that market
  • make them aware of, interested in and persuaded to enter into a transaction with you
  • maintain appropriate communication at every step
  • meet customer expectations not only with your offering, but also in the experience of dealing with you

As a business, you must understand the role of ‘digital’ and ‘technology’ in these same fundamental activities. We all know that email is more time-efficient than postal mail. The majority of businesses pre-covid-19 probably had not thought too hard about anything more than that – definitely not to the extent that an expert would make use of digital technologies in their business.

Digital Marketing is a field of its own because more marketing methods, mechanisms and consumer dynamics were born alongside the technology that facilitated them.

Pay-per-click (PPC) for instance, refers to having a monetary budget assigned to an advertising campaign that runs on search engines. You must have seen the word ‘Ad’ next to search results – when someone clicks that link, the entity behind it is charged a certain sum of money (small or large). They are charged for every click, hence pay-per-click. The good news about this advertising is that you spend money on some engagement, as opposed to printing an advert on a billboard with no record of who saw it and what engagements there were.

After digital marketing, came content production, often just called ‘content’ e.g. the content team.

Content Production is as it says on the tin: physical and digital content that is typically for dissemination. When someone blogs to simply express themselves, this is not called ‘content’ in the business sense.

Content typically has a ‘content strategy’ behind it, and refers to anything produced or purposed in order to yield results of some kind. What was once just ‘advertising copy’ for a recorded TV commercial, can now be published as a blog post, trimmed down for a twitter post, graphically enhanced for an instagram post, extended in video form for cheaper distribution online etc. etc.

There is a heap of new terms that one must appreciate, just to fully grasp Digital Content Marketing in all its glory. Behold the Junior Content Marketer course.

The bespoke Junior Content Marketer (JCM) Apprenticeship is the prime cut; a contemporaneous manifestation of economic need, business goals and employer ambition. This gold-dust-of-a-course is sure to amaze if your business wants more customers and more revenue. This course has been tailored to SMEs by virtue of extensive consultation and evaluation with thriving and diving businesses. We have thought about every concern: manpower, time scarcity, skills gaps, quality control, reputation management, you name it; this course mitigates numerous risks in your business and systemises the processes that will make you thrive.

The magic happens when you look at this course through the lens of your business right now. Book a free call with one of our specialist consultants who can assist you in identifying the sheer number of business impacts a JCM Apprentice can create during their 12 month course under your employment. You can find the JCM course brochure here.

Did you know that you can even do this course as an Executive or Director? The government is funding upskilling in digital skills for all seniority levels – utilise this funded opportunity whilst it lasts and obtain an accredited qualification for the pleasure of transforming your own business.

There is a catch-22 that Commun-IT set out to solve: The boss says to the digital marketers to publish ad campaigns and they ask, where’s the content? The boss says to the content team to make content and they ask, what for? The JCM training produces a hybrid skillset that can create autonomous highly productive staff who know exactly what to do and why to do it. They will understand end-to-end business growth from the ‘boss perspective’. Commun-IT adds immense additional value by training apprentices in soft skills, stakeholder management amid an array of other critical business skills that general training and academic education lacks.

By now you must realise that you, or someone you know, needs to rocket-boost their business with the latest and greatest digital skills. You can book a call for yourself, or share this link with anyone who you think can benefit from business growth in the post-covid economy. As a Government-approved training provider, Commun-IT is pioneering digital skills training to strengthen our economic recovery, whilst supporting the Education Technology Community Charity in their primary school education projects. By placing an apprentice with Commun-IT (current staff or new hires), a local primary school is funded to receive an education project from ETC. Look at their great work here.

Before 31st March 2021, organisations can receive a £3,000 cash incentive for every apprentice who has started their training.

Why would a teacher be a good choice for apprenticeship training?

We have heard many a time that teachers are stretched, with a lot of work to do. These good souls sometimes volunteer to deliver above and beyond what they have been asked. It may be to run an after school coding club, it may be to assist with computer rooms and IT facilities, amongst many others.

The question about doing so much work is: Is the training for those job functions up to date?

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What are key benefits of apprenticeship training?

  • You can agree a bespoke training package with Commun-IT, therefore the apprentice will always have your business aims in mind and complete the tasks that have been agreed.
  • You can employ apprentices at different levels, from school leavers and university graduates, to people who want to further their careers or try a new job role.
  • You can hire someone new or upskill an existing employee; either way you bring new skills into your organisation in a way that they are applied promptly.
  • As an employer, you can get funding from the government to help pay for apprenticeship training either 95% or 100%.
  • There are also cash incentives for placing staff on apprenticeships.
  • Hiring an apprentice is a productive and effective way to grow talent and develop a motivated, skilled and qualified workforce.

Does the employing organisation or line manager have additional work to do?

Upon programme commencement, a representative from the organisation must be a first point of contact for all apprenticeship matters. This person must ensure the organisation supports the apprentice as required by the Education & Skills Funding Agency, and they should partake in quarterly meetings at the very least, but managers are typically much more proactive.

It is employer commitment and involvement that leads to the best training experience for the apprentice. It is highly recommended that your organisation appoints a mentor (not necessarily their manager) so that the apprentice can talk more regularly with a work colleague or superior about their development.

Can I have more than one apprentice?

For a non-levy organisation, up to 10 members of staff can be trained at the same time using Government funds for apprenticeships. There is no time like the present to prioritise staff training and keeping digital skills relevant and useful to your business, whilst funds are available due to being under-utilised.

You can read more about the levy and how it works here, but the quickest way to get started with hiring or placing staff on apprenticeships is to fill in this form.

How do I ensure high quality work from an apprentice?

When it comes to guiding an apprentice’s knowledge and skills, we as the training provider ensure they are on track to satisfy their Qualification Standard. In terms of their behavioural development, this starts with your leadership.

Is your workplace and team set up in a way that the people working in it are led, supported and appraised for continuing development? If you have a concern about what responsibilities there are in managing apprentices: Firstly, you should treat them like a member of staff. Read more here.

To get off to the best start, you can always read our guide on How to set tasks for apprentices and get the best result. Also consider upskilling and training your current staff, even Executives and Directors, to lead to a stronger and better performing team.

How is an apprentice’s time spent?

Employees working 31 hours or more will have enough time to complete any Commun-IT programme, where 20% of their time is dedicated to guided off-the-job training.

The schedule of an apprentice’s time is something that you as the employer must define with us, such that we can make sure the apprentice will attend their guided training hours. These run as fixed classes and attendance is a requirement.

The remaining 80% of the apprentice’s work hours are spent on-the-job i.e. under your direct instruction. You can read more about how to support an apprentice in making the best use of their time here.

Who can hire an apprentice?

Any organisation, whether a self-employed business, a charity or business, who can pay the apprentice through payroll can have an apprentice. That of course means current staff can also train through apprenticeship programmes.

The Government funds the training for all companies with a payroll bill under £3 million annually (non-levy). Non-levy companies do not have to contribute towards costs if the apprentice is 16-18 years old, wherein The Government also gives you a £1,000 cash incentive. For age 19+ apprentices, you have to contribute only 5% of training costs.

What is the ideal age for someone to do an apprenticeship?

Age affects the management of a programme but not its relevance. The apprentice simply needs to be in need of the skills the qualification delivers. Therefore, any employee who will be employed for the full duration of the qualification can undertake an apprenticeship. Apprentices are trained and challenged not only on the knowledge and skills for the job, but the behaviours that make them efficient and good workers.

Apprenticeships are here to keep staff trained for evolving businesses and changing markets. This is also known as continual professional development (CPD) and is typically required for businesses that require digital skills. Outdated workforce skill levels cause stagnation and poor productivity. Training can not only increase skills but also confidence and motivation.

How is an apprentice paid?

Apprentices are a member of staff under normal employment law. They should be paid through payroll and given payslips as usual. Their salary should be the best package that you can offer them.

You can also utilise the Apprentice Wage of £4.30 per hour for the first year if you require. The Government has made reduced costs an opportunity for businesses to be able to afford unqualified staff who are in Government funded training.

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